Market Research Contractor Needed

ROLE: Market research
BUSINESS GROUP: Wells Fargo Wealth Management Group (formerly Private
Client Services)
DEPARTMENT: Client Experience & Retention Marketing
ONTACT: P.J. Platt at pj.platt@wellsfargo.com . *No calls please*

Come help us establish and grow our client loyalty studies. We are
expanding the frequency of our loyalty studies as well as launching 2
new ones in 2007. We need part-time help for 2007.

This contract position is ideal for:

-A recent graduate in market research looking to build their hands-on
research experience, OR
-An experienced market researcher who is looking for the flexibility
of less than full-time hours each week

The position is flexible to start in March or April 2007.

Overview and Responsibilities:

Research Studies involved:
-2 current client studies fielding in May and October
-2 new client studies fielding in July and January
-1 current client study for an operations group fielding in October

Project manage execution of loyalty studies, including:

-Refine list criteria
-Work with database marketing to secure list
-Coordinate with survey vendor
-Direct analyses w/ the survey vendor
-Create core survey presentation slides
-Optional—co-present study findings with various business groups
-Note: Most studies are mail based; some web-based

Design loyalty studies:

-Overhaul 1 new client study following guidelines of the recently
overhauled current client studies
-Create 1 new client study from scratch
-Create 1 current client study for an operations group
-Refine 2nd wave of existing tracking studies as necessary

Other potential market research projects:

-Potential for involvement in design and/or project management of
other research projects as they come up

Work requirements:

-Estimate approximately 5-15 hours per week, depending on stage in
project cycle
-Must be available to be on-site at least part-time for meetings at
our downtown Financial District office, as necessitated by the
projects and schedules
-Okay to work from home part-time after start-up period
-No travel required

Skills/Experience/Education:

-Degree in market research or at least 3 years experience in
quantitative market research
-Experience in analyzing cross-tabulation data
-Knowledge and experience in multiple regression analysis and
quadrant maps
-Experience in conducting Satisfaction and Loyalty Research Surveys
is a plus
-Familiarity with financial services or industries who sell to
clients via a sales force is a plus

If you are interested in the position above, send an email to PJ
Platt at pj.platt @ wellsfargo . com. Please include a resume and
information about your relevant experience, rate and availability.
Top candidates will be contacted to review the scope of the projects
and better assess time requirements together.

Feel free to share this posting with other resources in the San
Francisco area.

Thank you!

P.J. Platt
Client Experience & Retention Marketing
Wells Fargo Private Client Services Marketing